DR Stage 2 /The Future Brand 2018-3-28
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Research Log
DR Stage 2 2018-3-27
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Research Log
Section 1 Bullet Journel
>
Redefining Objective 1
: To review and evaluate current brand strategies and brading models related to improve customer experience, in order to identify the protential factors which may be important in the future.→
Analysing ‘Brand Strategy’:Past
&Now
>
Create ‘Brand Strategy’:Conceptual Map
◎
Analysing ‘Brand’:Past
&Now
◎
Identify the pattern of development of brand strategy
DR Stage 2 2018-3-26
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Research Log
Section 1 Bullet Journel
→
Analysing ‘Brand’: Now(unfinished)→
Analysing ‘Strategy’: Now(unfinished)>
Identify the gap between brand strategy and customer experience◎
Identify the relationship betweenvalues
in context of serivebrand promise
&brand strategy
&customer experience
&customer preception
DR Stage 2 2018-3-25
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Section 1 Bullet Journel
>
Analysis the strategy contents and operation process>
Developing hypothesis of ‘Strategy’<
Entire knowledge structure map◎
To compare ‘Plan’&’Sreategy’:identify the different between them.◎
To understand ‘Strategy’:Past → Now → Future.◎
To understand ‘Brand’:Past → Now → Future.
DR Stage 2 /Book Review 2018-3-25
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Research Log
DR Stage 2 2018-3-24
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Research Log
DR Stage 2 2018-3-15
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Research Log
Section 1 Bullet Journel
>
The Industry Review Evening finished today>
Six experts reviewed my project>
Three of them showed their interests about my project<
Building connections (Emails&Linkin) with the experts in order to get the further professional opinionsFile Link
Experts contacts<
Record the feedbacks from those experts<
Refine the project plan
Dissertation Stage 2018-5-25
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Important Guide Source Link:PhD Kits
Important Guide SourceLink:BulletJournal