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Reference to aim, research questions or method

  • The first set of questions aimed to …
  • The purpose of Experiment 3 was to …
  • Simple statistical analysis was used to…
  • The next question asked the informants …
  • To assess X, the Y questionnaire was used. Changes in X and Y were compared using…
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Previewing

Previewing a short paper (also refer to Introducing Work)

  • In this paper, I argue that …
  • The aim of this paper is to …
  • The central thesis of this paper is that… In this paper, I discuss the strength and weakness of …
  • This paper has been divided into four parts. This first …


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Section 1 Bullet Journel

  • > Dissertation–Writing the report
  • > Pricicipal Findings: Secondary Data
    • ▶︎ Case studies: Bill Amberg Studio; Burberry; Yoga; Ikea; Apple.
  • > Principal Findings: Primary Data
    • ▶︎ Questionnaire Survey
    • ▶︎ Expert Interview
    • ▶︎ Customer Interview
    • ▶︎ Business Owner Interview
    • ▶︎ Participant Observation
  • > Analysis & Disscustion
    • ▶︎ Characteristics of Craftsmanship
    • ▶︎ Craft practices into modern World
    • ▶︎ Multi-channel brand communication
    • ▶︎ Customer Experience
    • ▶︎ Sub-conscious Branding
    • ▶︎ Redefine Customer Perception
  • > Recommendations
    • ※ Design for emotional connection
    • ※ Design for future empowerment
    • ※ Design for better collaboration
    • ※ Design for culture confidence
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Section 1 Bullet Journel

  • < Dissertation–Primary research plan
  • - Finish the Research Ethic Application: Brunel Research Ethics Online
  • > Literature Review:
    (i) About Research Methods: Planing Interview Questionnair survey etc.
    (ii) About Craft and Leathr-craft:Core ideas; lifetime values; Practices; Experience; Digital craft; Craft thinking;
    (iii) About Culture
    (iv) About Human-centric design & Branding
    (v) About Experience Design & Branding
  • > Case studies:
    Craft and Leathr-craft: Core ideas, brand, design and customer experience
    Apple: Products to customer experience to sustainable
  • < Develop Interviews & Questionnair Survey Questions
  • ✕ 208-5-21 Design Research Stage 2 – Report Filelink: Craft Chinese Leather Customer Experience By Design
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Section 1 Bullet Journel

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Personal Portfolio：5TONG

The pics below are some works done on my digital device in 2018. Some of them were developed and created basing on the real photoes.
Notice: Do not use any pic for any commerical purpose!

TOYOTA GT86

5TONG
Device: Ipad Pro & Apple Penci
App: Procreat
Date: 2018-01
Location: London, UK

image

HONDA Racing Car

5TONG
Device: Ipad Pro & Apple Penci
App: Procreat
Date: 2018-01
Location: London, UK

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DR2 REFERENCES

Aaker, D.A., 2010. Building strong brands, Paperback ed. ed. Pocket Books, London.
Adamson, G., 2013. The invention of craft. Bloomsbury, London.
Adamson, G. (Ed.), 2010. The craft reader, English ed. ed. Berg Publishers, Oxford ; New York.

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